Designed Response: Earrings to catch AirPods

Apple's totally-wireless AirPods have the cool sheen of being The Future, but they battle the persistent fear that they'll fall out of your ears and be lost forever. 3D printer company M3D has designed a response: 3D-printable earrings that act as baskets to catch falling AirPods. It's a cute example of design as commentary on another design; a designed response. It's also mainly a marketing move: M3D has made the design files available on Thingverse, and gotten some nice publicity practically for free. The product isn't serious, but the commentary - and the brand awareness - certainly are.
[via Gizmodo]