Backlit Bottled Water - Making the healthy stuff more attractive...

In an effort he dubs Micro-Project One: Drink to Your Health, SJSU student Steven Piozet backlights a bottle of water in order to make it stand out relative to the less-healthy drinks surrounding it. It's a simple trick, but we humans are terribly gullible to illusions, allowing them to affect our behavior in powerful (and subconscious) ways - remember how the size of the receptacle can determine how much people eat? Overall, I'd say this is a very worthy project - water certainly lacks the taste and allure (not to mention the fancy packaging) of sugar-and-corn-syrup liquid candy drinks, and could use a boost to get noticed and seem enticing. Especially in a party situation, where water in between cocktails is a very good idea - and slightly inebriated partygoers are even more likely to be easily wowed by a shiny lit-up bottle...
[via MAKE]