iPhone 3G To Be "Delievered" Like a Baby...

Well folks, I'm back! It was a wonderful wedding and honeymoon, which both afforded quite a few usability design observations along the way. However, the only thing I've seen since coming back has been iPhone 3G coverage - and am I somehow "above" all the hype? No, I am not.

So here's an interesting tidbit from MacRumors.com (via Gizmodo): the process that iPhone sales folks are instructed to follow verrrry closely mimics - wait for it - childbirth. The uncanny point of similarity is that, in between purchase and the required in-store activation, the salesperson is instructed to "give them a chance to enjoy the feel of the phone in their hand," and then "ask for the customer to give it back to you." It's just like that first quick cuddle that the new mother is allowed with her child, before the kid's taken back for a thorough cleaning. And hey, why not? The iPhone is, for lack of a better term, an "intimate" product that's meant to be held and which will be an important part of its new owner's life. Without first letting the customer "enjoy the feel" of it, there might be detachment issues, postpartum depression... and I'm only half kidding, here. It's insightful of Apple to have provided this experience for the customer, a very user-friendly one that they can add to their repertoire of user-experience competitive advantages. (And it won't even need to be potty-trained...)

3 comments:

Ben J. said...

Welcome back!

My sales guy (at the Apple store) didn't do that. I didn't get to touch the phone until it was ready to make outgoing calls. I didn't even get to open the box.

No wonder my phone feels like a stranger.

Dave Gustafson said...

Whoa, Apple Store guys not following protocol! Oh well - just think of yourself as an adoptive parent, then...

Will Kuhn said...

Nice blog Dave - I read macrumors daily and missed that one! I got an ipod touch and it felt more like the afterbirth Congrats on getting married too!