I'm an avid user of many of Google's services (heck, I'm writing this on Blogger right now), including both Gmail and Google Reader. One thing that's always bugged me is that when I get my Gmail inbox down to zero, this message appears: "Want to read updates from your favorite sites? Try Google Reader." Google, you're supposed to be smart. The whole trick behind your profitability is knowing as much as possible about every user, and targeting messages to them with surgical precision. So you know I already use Google Reader all the time! Suggesting that I "try" it just seems... dumb. Why not ask me to "check" it - or even better, ask me to try a whole new Google service that you know I haven't used yet? That'd be smart. That'd be... Googly.