These Come From Trees - Guerrilla public service...

My friend (and frequent Unpressable Buttons commenter) Pete Kazanjy has started an impressive environmentalism experiment dubbed These Come From Trees - a "guerilla public service announcement" whereby people are encouraged to tag dispensers of paper towels, napkins, and even toilet paper with the eponymous stickers offered on the site. Sure, it's a bit of a guilt trip (and ironic that the sticker itself is a paper product? Just messin' with ya, Pete!), but it works - testing shows that a sticker on a paper towel dispenser reduces consumption by about 15%. And that 15% reduction seems to be getting around - the guerrillas of this movement have taken it upon themselves to translate the sticker into quite a few additional languages, so can world domination be far behind? Let's hope so - good luck to your cause, Pete, because finding a way to reduce consumption is a worthy cause for us all!