Boarding Pass Circles - If it's "hand-drawn," it must be important...

Jasper over at the product usability weblog had a neat find a while back: airline boarding passes that are pre-printed with simulated "hand-drawn" circles around the most import bits of info. And ya know what, it's a pretty slick idea: no matter what font, size, or placement of that info, it won't stand out as much if it's "printed" just like everything else. But if it's circled as if by a real live person, it "pops." Still, Jasper makes an excellent point that this disrupts the task flow of the airline attendant, saying, "What will the ground stewards do now? Add another circle to the pass, just to make sure that you reall got the time and place right? The new design just might have robbed the ground stewards of an important way of bringing something to your attention." Good point!
[Uselog, and photos from the cranky flier and flyingismylife]

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