The Tyranny of Choice - It's just too much!
 This photo from Gizmodo's Matt Buchanan sums up, in his words, "the problem with Sony."  Sounds about right to me - having to select from such a large array becomes a daunting proposition, and turns the consumer off entirely.  It's definitely a balance, though - too little choice and the consumer feels constrained, too much and he feels intimidated.  As is often the case, Apple sets a good example - within each product category, there are only two or three variations from which to choose.  Just about right!
This photo from Gizmodo's Matt Buchanan sums up, in his words, "the problem with Sony."  Sounds about right to me - having to select from such a large array becomes a daunting proposition, and turns the consumer off entirely.  It's definitely a balance, though - too little choice and the consumer feels constrained, too much and he feels intimidated.  As is often the case, Apple sets a good example - within each product category, there are only two or three variations from which to choose.  Just about right!


 










