The Tyranny of Choice - It's just too much!

This photo from Gizmodo's Matt Buchanan sums up, in his words, "the problem with Sony." Sounds about right to me - having to select from such a large array becomes a daunting proposition, and turns the consumer off entirely. It's definitely a balance, though - too little choice and the consumer feels constrained, too much and he feels intimidated. As is often the case, Apple sets a good example - within each product category, there are only two or three variations from which to choose. Just about right!

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