SideWinder - Cable management right at the socket...

Husband-and-wife creative team Mike and Ellie Kemery have a clever concept here: give an offset and a lip edge to a standard electrical outlet, and you suddenly gain all kinds of ways to manage cables, adapters, and charging devices. They turned that idea into the SideWinder, a product they're developing through Kickstarter, a "funding platform for creative projects." I love the simplicity of the design change, and the plethora of usability advantages it offers - and the fact that you can buy (or at least "pledge to buy") either just the product itself, or the product plus a book about its creation. Now that's marketing!

[via Core77]

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