Starbucks Milk Labels: Making mornings tougher...

When you get your coffee from the 'bucks, it's up to you to add milk and sugar yourself. You'd think that half-awake pre-coffee customers would be treated to no-brainer intuitive labels for this feat, but no - this photo is the typical situation. The labels for the three types of creamer (all in identical containers, of course) are facing away, and those big black handles mean you can't easily spin the carafes to quickly check which is which. You might say it's just bad luck that the labels are on the "back" side, but I'd say that this way is statistically wrong: most right-handed people will pour with their right hand, leaving the label facing away as shown here. My suggestion: labels that go all the way around the container, so you can identify it no matter how it's oriented. Good design can make it tasteful, too; instead of all-text (though text should still be used somewhere on the label, for infrequent customers), a different pattern or color could indicate nonfat, lowfat, and half'n'half. This is a small design choice that doesn't cost any more than the current method, and it could make mornings easier for millions of customers. If there's a bigger no-brainer, I haven't found it!